Open to new opportunities

Product Manager.
AI-native.
CS-rooted.

Building products at the intersection of AI, data, and commerce. 4+ years shipping across multi-brand eCommerce, from roadmap to revenue.

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About

Where product thinking meets technical depth

I'm a Product Manager with 4+ years of experience building and scaling eCommerce products. My background in Computer Science means I don't just write specs, I understand the systems underneath them, which makes me a sharper partner for engineering teams and a faster problem-solver in production.

Currently, I'm leading product at Raney's LLC, a multi-brand semi-truck parts eCommerce company, while also running TractorMat, a D2C brand started from the ground up and scaled to revenue. I'm hands-on with AI and automation, applying them wherever they reduce friction and amplify output.

I care about clean data, tight roadmaps, and shipping things that actually move numbers. If a decision can't be measured, I'm skeptical of it.

Ocala, FL — Open to remote
4+
Years in Product
10+
Years in Technology
25+
Private Label Brands
5+
Certifications
Experience

What I've built and shipped

Raney's LLC
Product Manager
Jun 2021 — Present Current
  • Own the full product lifecycle across a multi-brand semi-truck parts eCommerce portfolio, from discovery through delivery and iteration
  • Drive data-driven roadmapping, aligning stakeholder priorities with measurable KPIs and market opportunities
  • Lead domestic and international vendor strategy, managing supplier relationships and catalog quality across thousands of SKUs
  • Implemented AI and automation tools to accelerate product operations, content workflows, and catalog enrichment
  • Deep expertise in SEO strategy, technical product data, and platform integrations at scale
BigCommerce NetSuite Pimberly Google Analytics SEO AI/Automation Agile
TractorMat
Senior Product Manager
Jun 2022 — Present Current
  • Scaled a D2C brand from zero — designed, built, and launched the full product and eCommerce operation
  • Developed a custom-fit product catalog with fitment data, manufacturing specs, and SKU-level configuration logic
  • Built the full eCommerce stack: storefront, SEO architecture, performance dashboards, and customer acquisition
  • Manage ongoing product development, vendor relationships, and operational workflows
BigCommerce D2C SEO CAD Manufacturing 3D Scanning

Earlier Experience

Cricket Wireless
Store Manager
Retail leadership & team management
T-Mobile
Assistant Store Manager
Top seller in district
AT&T
Technical Support
Customer-facing technical ops
Skills

Tools of the trade

Product
Roadmapping Go-to-Market Agile / Scrum A/B Testing User Research KPI Definition Sprint Planning Stakeholder Mgmt
Technical
Data Analysis AI / Automation SEO SQL (basic) Linux Web Development API Integrations
Platforms
BigCommerce NetSuite Pimberly Google Analytics Google Search Console Microsoft Office
Leadership
Cross-functional Teams Vendor Management International Sourcing Supply Chain eCommerce Strategy Catalog Operations
Education & Certifications

Always learning, always shipping

Degrees

B.S. Computer Science
Western Governors University
In Progress
A.S. Computer Science
Southern New Hampshire University

Certifications

Linux Essentials LPI
CS50: Intro to Computer Science Harvard
Product Roadmap LinkedIn Learning
Responsive Web Design freeCodeCamp
MOS Master Microsoft
Contact

Let's build something.

I'm open to product roles, especially at companies working on AI, eCommerce, or data-intensive products. Reach out and let's talk.

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